ECOSYSTEM PRODUCT
Xiaomi ecosystem is vast and comprises 55 companies including 29 companies that have been incubated from the beginning by Xiaomi. The company sells a wide range of products from smartphones, water Purifier, air purifier, induction heater rice cooker, kettles, headphones, electric scooters, Smart TV, and gloves.
Moreover, ever-expanding corporate ecosystem has been placed at the core of Xiaomi business strategy.
Usually, producing a wide range of products and services threats to compromise the focus on core products and services. However, Xiaomi claims to have addressed this threat in a proactive manner. Specifically, according to its official website, while the company focuses on its core products – smartphones, smart TVs and smart routers, Xiaomi invests in companies that produce other types of products without being involved in operational management.